Blog
Guides & insights
Practical guides on using AI in your business — lead follow-up, customer retention, ops automation, and more.
What Every Service Business Website Needs in 2026
Most service business websites were built 3-5 years ago and haven't changed since. Here's what separates the sites that get calls from the ones that don't.
6 min read→
How to Hire a Web Developer Without Getting Burned
Most businesses hire a web developer once every 3-5 years. The information asymmetry is enormous — you are buying something you cannot evaluate until it is already built. This guide gives you the questions, red flags, and decision framework to hire confidently.
6 min read→
Freelancer vs Agency vs AI Studio — Which Is Right for Your Project?
Three options, wildly different price points, and no honest comparison anywhere. This guide breaks down what each actually delivers, when each makes sense, and what most comparison articles will not tell you.
8 min read→
AI Agents vs. Chatbots — What Business Owners Actually Need to Know
The chatbot you installed 3 years ago isn't doing what you hoped. Here's what AI agents do differently and why the distinction matters for your business.
5 min read→
How Plact Delivers a Website in 7 Days
7 days sounds like a marketing promise. Here's the exact process — what happens on each day, what we need from you, and why AI makes it possible without cutting corners.
6 min read→
Does Your Website Actually Pay for Itself? An ROI Framework for SMBs
Most SMBs build a website because 'everyone has one' — not because they've calculated what return they expect. This guide gives you a simple framework to calculate whether a website investment makes sense for your specific business.
7 min read→
Voice Discovery: How to Brief a Website Project Without Writing a Word
Most founders struggle to write a requirements document. That's not a failing — it's the wrong format for the task. Plact's voice discovery flow lets you describe your product the way you'd describe it to a friend: out loud, in your own language.
5 min read→