Voice

Voice Discovery: How to Brief a Website Project Without Writing a Word

TL;DR

Plact's voice discovery lets founders describe their website or app out loud in any of 12 languages (including Hindi, Tamil, and Arabic). An AI conducts a 12–18 minute structured conversation, asking about customers, main actions, payment methods, and differentiators. The output is a Product Requirements Document (PRD) in plain English that founders review and approve before development begins.

Most founders struggle to write a requirements document. That's not a failing — it's the wrong format for the task. Plact's voice discovery flow lets you describe your product the way you'd describe it to a friend: out loud, in your own language.

The problem with written briefs

Traditional web projects start with a brief. Most non-technical founders hate writing briefs — they don't know the right terminology, forget obvious things, and write too much about features and not enough about the problem they're trying to solve.

How voice discovery works

Plact's discovery experience opens with a question: "Tell me about your business and what you want to build." You answer out loud, in whatever language you're comfortable with.

The AI listens, asks clarifying questions, and builds a PRD in real time. An average session takes 12–18 minutes. The PRD covers everything a developer needs to start building.

Supported languages

Voice discovery works in: English, Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Punjabi, Marathi, Gujarati, Urdu, and Arabic. If you describe your product in Tamil, the AI generates the PRD in English — so your development team can work from it without translation.

What happens after discovery

After discovery, you review the PRD in plain English — not developer jargon. Every requirement is explained in terms of what the customer will experience. You mark anything that's wrong and approve. Development starts immediately after.

Tips for a better discovery session

• Start with the customer: "My customers are X who want to Y"
• Describe the main thing your website must do in one sentence
• Mention your competitors — even "I want something like Swiggy but for B2B food"
• Tell us your business model: subscription, one-time payment, lead generation, or enquiry only
• Say your pricing — even approximate — so we build the right payment flow