Behind the Build

7-Day Website Delivery: What's Real, What's Hype, What to Watch Out For

In one sentence

7-day website delivery is real if the provider builds on a named custom tech stack (e.g., Next.js), delivers code you own, and deploys to your own infrastructure. It's hype if it's a template swap on Webflow/Wix. Plact's 7-day delivery starts from sign-off and produces Next.js code deployed to Vercel on your GitHub — fully owned and portable.

Fast website delivery is a crowded claim. Here's how to evaluate whether a '7-day website' promise is real or a marketing sleight-of-hand.

The template-configuration model (not what Plact does)

Some services promise websites in 24 hours. These are almost always Webflow or Wix templates with your logo and colours swapped in. Fast, yes. Custom, no. The tell: if the service doesn't mention code ownership, technology stack, or the ability to add custom features — it's a template swap.

The Plact model

Plact starts from your requirements (voice or text), generates custom code (Next.js), and deploys to your own infrastructure (Vercel, GitHub). The 7-day delivery reflects genuine custom development accelerated by AI — not template configuration.

Questions to ask any "fast website" provider

• Do I own the code? (Yes = custom. No = platform lock-in)
• What technology is used? (Named tech stack = custom. Vague answer = template)
• Can I add custom features after launch?
• What happens if I want to change providers? (Should be: you take your repo and go)
• Is the 7-day clock from deposit or from sign-off? (From sign-off is fair. From deposit is manipulation)