Cost · India

How Much Does a Website Cost in India in 2025?

By Plact8 min read
TL;DR
A website in India costs anywhere from ₹5,000 to ₹25,00,000 depending on approach. DIY platforms cost ₹5,000–₹30,000 per year. Freelancer-built sites range from ₹20,000 to ₹2,00,000. Agency-built sites start from ₹1,50,000. Custom AI-delivered studios like Plact price after scoping — no hourly billing, no open-ended quotes.

The honest answer: anywhere from ₹5,000 to ₹25,00,000 — and both ends are real. Here is a breakdown of what you actually get at each level, and how to decide which approach fits your business.

The website cost spectrum in India

Website pricing in India has three broad tiers: DIY (₹5,000–₹30,000/year in platform fees), freelancer-built (₹20,000–₹2,00,000 one-time), and agency-built (₹1,50,000–₹25,00,000+). Each has a very different risk and quality profile.

Tier 1: DIY websites (₹5,000–₹30,000/year)

Wix, Squarespace, and WordPress.com let you build a website yourself for ₹500–₹2,500/month. Significant limitations:

  • Slow load times — Google's Core Web Vitals impact SEO rankings
  • Limited customisation — you're constrained to their templates
  • Monthly fees forever — you don't own the website
  • No code access — impossible to add custom features later
  • Poor performance on Indian 4G networks

Right for: personal blogs, hobby projects, and businesses that don't depend on their website for revenue.

Tier 2: Freelancer-built (₹20,000–₹2,00,000)

Most Indian freelancers deliver in this range. ₹20,000 buys a WordPress theme customisation. ₹1,50,000 buys a properly custom-coded site. The freelancer risk: post-delivery support disappears, code quality is inconsistent.

  • ₹20,000–₹50,000: Template customisation
  • ₹50,000–₹1,00,000: Semi-custom with page builder
  • ₹1,00,000–₹2,00,000: Custom-coded with basic CMS

Tier 3: Agency-built (₹1,50,000–₹25,00,000+)

Indian digital agencies charge ₹1,50,000 for a basic brochure site and ₹10,00,000+ for complex web applications. The problem: agency timelines are typically 2–4 months and scope creep is common.

What Plact costs and why

Plact delivers production-grade custom websites starting from ₹75,000 in 7 days. AI handles the repetitive parts of development (boilerplate, scaffolding, standard integrations); a human engineer handles the custom work.

  • ₹75,000: Standard website (up to 8 pages, Razorpay, analytics)
  • ₹1,50,000: E-commerce or web application
  • ₹2,50,000: Complex platform with custom backend

Hidden costs to watch out for

  • Domain registration: ₹1,000–₹2,000/year (.in or .com)
  • Hosting: ₹0–₹5,000/year (Vercel free tier covers most small sites)
  • SSL certificate: free (Let's Encrypt) or ₹3,000/year (premium)
  • Content writing: ₹10,000–₹50,000 for professional copy
  • SEO: ₹15,000–₹50,000/month for ongoing optimisation

Key takeaways

  • DIY (₹5K–₹30K/year): Fine for non-revenue-critical presence, but you don't own it
  • Freelancer (₹20K–₹2L): Wide quality range — get fixed-scope contracts
  • Agency (₹1.5L–₹25L+): Expensive and slow unless requirements are genuinely complex
  • Plact (₹75K, 7 days): Agency quality at freelancer cost — for businesses that need reliable, fast delivery

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